Book Design


Dr. Caroline McGarry & Laura O’Mahony

–  In partnership with The Laura Lynn Foundation  

A Dual-Language Picture Book

The design and print team at Cantec had the pleasure of working with Dr. Caroline McGarry and Laura O’Mahony to produce this lovely book ‘Ar Ais ar Scoil’. A rhyming, dual-language picture book, it tells of Paidí and Clara’s return to primary school in September after the extended Covid related closure. 

Ar Ais ar Scoil’ is priced at only €8 and all proceeds are for the Laura Lynn Foundation to continue their excellent work. 

The Approach

Each page consists of a mixed format of English and Gaeilge with delightful colourful illustrations. The story aims to help children deal with and understand the effects of the Covid 19 changes in the classroom and playground. In simple, easy to understand language the story navigates their day at school and eases the transition back to the classroom. As an educator and a parent, Caroline was keen to reduce the levels of anxiety felt by children and their parents.  

Our Solution

To make the booklets appealing and engaging for the children, we worked closely with talented artist, Laura O’ Mahony, who created the amazing illustrations throughout Ar Ais ar Scoil. We advised on sizing and spacing and recommended additional images to enhance the story. 

The mixed format of Gaeilge and character illustrations highlight the helpful infographics showing the importance of social distancing and washing your hands correctly while attending primary school. Caroline & Laura’s book show how although some things have changed, lots of lovely aspects of school are the same. This is a very reassuring message to impart to the children. 

Our team laid out the book to enhance the images and bring focus to the message conveyed. The font and colours used are child-friendly and clear for early readers. Above all, the book is a fun and encouraging tale of Paidi & Clara’s return to school. 

I worked with Promotive Design & Marketing Agency on a project that is extremely close to my heart. With a colleague, we wrote and illustrated a children’s book as part of a fund-raising campaign for the Laura Lynn Foundation – Ireland’s Childrens’ Hospice. Several face to face and phone consultations later, Promotive Design & Marketing Agency brought our vision to life through exemplary graphic design, editing and printing. Thanks to the team’s vision and expertise, I was confident that the finished book would be of an excellent standard and I was not disappointed. Indeed, I was delighted when several people commented on the exceptional quality of our beautiful book. As the fundraiser took place over several months, I was in very regular communication with the team. It was a pleasure to work with the Promotive Design & Marketing team who were available and helpful as we navigated edits and updates to the text. Thanks again for a fantastic service.”
Caroline McGarry
Ar Ais ar Scoil
digital marketing agency waterford

More Beautiful Design & Marketing projects coming soon

Want to work with us?
Call us on 051-337012 or email us on design@promotive.ie to get started.