Frequently Asked Questions
Content Marketing focuses on creating and sharing useful, valuable, and relevant content targeting your intended online audience. It should be a resource for customers and establish you as an expert in your field. Well researched and professionally presented content that is useful for your customers will facilitate the building and enhancing of relationships with existing and prospective customers.
Content Marketing focuses on creating and sharing useful, valuable, and relevant content targeting your intended online audience. It should be a resource for customers and establish you as an expert in your field. Well researched and professionally presented content that is useful for your customers will facilitate the building and enhancing of relationships with existing and prospective customers.
Building a business is hard work! Building a successful business is even more difficult. It would be pointless to do all the hard work and not have an online presence. Customers expect to see you on some form of social media and want to be able to engage with you on their terms – from home, after hours, when travelling etc. So, when a social media and online presence is a must, then high-quality, relevant, and consistent content is also a must.
No two companies will require content marketing for the same reasons. For some it is brand awareness and for another, it might be consumer education about their product. At Promotive Content Marketing Agency, our marketing material is designed specifically for your business and to meet your requirements. Whether you need smash social media or blaze a blog trail, we have the expertise to deliver.
Content Marketing is an ideal way to increase sales leads for your company. Utilizing unique and relevant white papers, PDFs and eBooks can create valuable lead magnets for your business. Readers can opt-in to mailing lists, sales email and be introduced to your sales funnel. Boosting brand awareness expands the potential customer base and generates wider recognition of your company, brand, and product.
Higher conversions are expected when more people are aware of your brand and product which lead to greater sales revenues and increased customer retention.
Customer Retention is key to business success. It takes much less time and effort to retain an existing customer than it does to attract a new customer. While your hard sell marketing and advertising will attract new customers, you can use content marketing to target your existing customers.
Upselling, cross selling, new product introduction, new product features, improvements to systems, enhancement to the service you offer can all be shared directly to your existing client base. Strategic content marketing can focus on sustainably and consistently building customer loyalty to your brand and your business