Content marketing focuses on producing useful, valuable and relevant content targeting your intended audience; providing value for current customers while building relationships with prospective customers.

In short, all businesses! While every business has different goals and ambitions, the need for content marketing remains consistent; every business needs content to draw customers in, keep current customers engaged and to grow their brand.

No two companies will require content marketing for the same reasons. At Promotive, our content marketing material is designed specifically for your business and to meet your requirements. Whether that’s website, social media, email or blog content, we have the expertise to deliver.

Content marketing is the ideal way to increase sales leads to your company. Utilising unique and relevant white papers, PDFs and eBooks can create valuable lead magnets for your business where readers can opt-in to mailings lists, sales emails and be introduced to your sales funnel.