Availing of the services of a professional digital marketing agency won’t cost the earth. You will be surprised to discover just how cost effective a well thought out and well executed campaign can be. Most marketing agencies will offer a variety of services from which you can pick and choose your requirements. It is not about spending a lot of money: it is about spending it well. The benefits of experience and expert advice can never be underestimated. Set your budget and ensure that you are given clear and detailed quotations for the work in hand. 

This varies depending on whether you opt for a single service or an integrated package. An agency would maintain your social media pages, design and post your Facebook adverts, run email marketing or Google Ads promotion, and write a monthly blog. A digital marketing agency would take care of the digital marketing needs of your company. The benefits are many: there is no guesswork involved. To see what is working and what is not, methods are constantly evaluated. Outcomes are measured against pre-determined levels and plans are changed or updated, as necessary. This is the digital marketing path. 

Any company who has a presence online or who requires people to engage with and purchase a product or service would need digital marketing. That would be most of us then! Technology has changed the way in which companies work today. From major brands and established companies to the emerging entrepreneur and tiny home–start up, digital marketing can make a difference. The advantage of digital marketing is its reach. The real question is Can you afford not to utilise digital marketing?  

There are many elements to a digital marketing strategy – an initial consultation with an experienced digital marketer would be your initial investment. The price you should pay will be dependent on the chosen strategy and the level of support required. Consider the type of service required, the length of time for the campaign, the type of product, your target market and your marketing objectives. Are you looking to launch a new product or strengthen brand awareness? Have you determined the sales value desired? Is your campaign time sensitive (Christmas campaign for example)? These factors will all play a part in determining the spend for your digital marketing campaign.  

What you should expect is clarity of spend from your digital marketer – they will identify the budget breakdown and include the ROI expected per segment.  

An essential element of the budget should also outline the metrics on which the campaign will be measured. There should not be guesswork – clear, outlines on what to expect are recommended to run a solid campaign.