The design fee will be based on the amount of time required to discuss, draft and design the logo. It is a relatively simple process but not necessarily a simple execution. Prices can range from €395 to €1,300 depending on the complexity of the design. An experienced designer will be able to accurately outline the costs so that the client can correctly budget for the service. 

The real question here is how much will it cost you if you don’t hire a professional to do this job for you… Getting the logo right is an essential part of the design process. It can’t be “nearly right” or “just ok” – it needs to be great. After all, you will be looking at it for several years to come as you build your brand. This is not the job to scrimp on – spend a bit of money on a well-conceived, well executed design and you will not regret it. 

There are several phases to the design of a logo. The initial consultation between the client and the designer is the starting point and should take about an hour. Ideally, the client should have a clear understanding of what he or she would like. The client should also describe the company values, the image they wish to project and have an indication of the style of logo they wish to achieve. 

The designer needs to listen well and hear what is intended as well as what is being said. Usually between 3 and 4 mock-ups are drafted for initial client feedback and 1 or 2 are brought to completion. 

Review our page on Logo design for further information.