PPC Marketing Agency
PPC, or pay-per-click, is a form of online advertising in which the advertiser accrues costs when users click on their ads. Paid search services play an important role in marketing strategies and search engine advertising is one of the most popular forms of PPC. By using this you are buying visits to your site, rather than attempting to generate those customer visits organically. Contact our PPC marketing agency to find out more.
Why Use a PPC Marketing Agency?
PPC allows advertisers (your business) to bid for ad placements in a search engine’s sponsored links, like on Google, when someone searches on a keyword that is related to your business.
For example, if we bid on the keyword “PPC Marketing Agency,” our company advert is bidding to show up at the very top of the search engine results page to entice a potential customer to click onto your website.
What Are The Advantages of PPC Marketing Agency Services?
Paid Search can deliver immediate, measurable and profitable results–whatever your goals. It offers a quick entry into advertising with easy to track data and can have a big impact on the traffic being driven to your website.
Similarly, PPC works well when partnered with an SEO strategy. This way, your advertising is driving potential leads to your optimised website. Not only that, but the data from your advertising (impressions, clicks and conversions) will provide valuable insight into the areas to prioritise on your website’s SEO strategy.
While Facebook Ads have become increasingly popular along with Bing Ads, Google Ads is by far the most valuable for a PPC campaign given the volume of searches and options on Google. Get in touch with our Marketing agency team today for more information.
As part of the Cantec Group, Promotive ( PPC marketing agency) has the opportunity to offer many other Digital Marketing services such as Website Design, Marketing Strategy plans, Social Media Marketing and Content Marketing. Alongside this, we offer many more services such as printing services and branding.
As a PPC Marketing Agency, we know the importance of search advertising. There are over 3 million searches on Google every day which means that your website and business can be found all over the world.
Unlike SEO and organic search, PPC means that you can get your advertising in front of the right people at the right time, corresponding to their search query.
Search advertising shows your advertising at the top of the SERP (search engine results page) and are the first listing in the results.
Google isn’t unique in offering advertisements on their platform. Social Media advertising is another important way to get your products, services and business in front of a targeted audience. This can take different forms including text, image and video-based advertisements.
Budgets can be set daily or for full campaigns to show your advertisement to the right people; based on demographics including hobbies, interests, location and much more. Promotive PPC Marketing Agency can help your company to plan, create and run your advertisements to get the best results for your business, depending your goals and objectives.
It’s important to remember that PPC is not just for multinational corporations looking to build an empire, they can be very effective for business of all shapes, sizes and budgets. Your “success” is closely linked to your budgets and campaign goals.
- Set Custom Budgets
- Access Unique Targeting Options
- Collect Detailed Audience & Campaign Data
- Show Above Organic Rankings
- Support Other Marketing Streams (SEO)
- Reach The People You’re Looking For
- Accomplish Your Aims & Goals
Can a PPC Marketing Agency Help With My PPC Ads?
Yes, we can. Firstly, we can guide you through the setup process for your advertising accounts to ensure you’re ready to advertise. Whether that’s Google Ads or Facebook Ads, we’re here to help get your account right.
Then, we can help you with your ad imagery and creative ad text. That means your graphics, images, text and the perfect PPC ad copy to hit the right message to the right customer to increase your business leads.
Your images, ad creative and ideas are unique to your business and we ensure that your brand and objectives are clear to potential new leads.
PPC Marketing Agency - FAQ's
The adage “how long is a piece of string?” comes to mind when we think costs. Budgets depend on your strategy, your goals and objectives, length of campaigns and other factors specific to your campaign. Setting your budget at the start will allow your campaigns to start and be optimised over time to control your ad spend – and allow for future increased budgets on successful campaigns.
People often think of Google Ads as the only PPC ad location. However, picking the right platform to advertise on is dependent on your specific strategy. While Google Ads is the most popular, other platforms include Bing, Facebook, Twitter, Instagram, LinkedIn and YouTube. We can help with your strategy and all areas of your PPC campaigns.
PPC advertising is an excellent advertising tool for a variety of goals and objectives.
Many advertisers will use a PPC Marketing Agency to run their campaigns to sell their products; with direct links to online stores to make sales. Other campaigns are run for brand awareness, special offers and more.
Similarly, many companies use PPC marketing to gather customer details for mailing lists (email addresses etc) and market to those in a two-step process with free newsletters, content and direct advertising.
PPC is a flexible advertising method that allows you to create advertisements, set out specific budgets but also have instant control to adjust campaigns.
PPC allows you to target specific audiences directly, based on interests, locations and much more – something you cannot do with traditional advertising.
Additionally, PPC advertising means your ads are shown and visible ahead of organic results in Google’s SERP, and on social media news feeds. Using a PPC Marketing Agency can find the right platform for your ads, while also helping to design and run your campaigns.
Each PPC ad will vary depending on the platform and your specific marketing strategy. However, there is general guidelines to help get you started:
Headline: Think of this as a short, attention-grabbing headline (similar to a newspaper).
Display URL: This is the link that will be displayed with your advert and shows the potential customer that you are hosting the advert.
Destination URL: This is different to the display URL – the destination is the link that customers will go to if they click on your ad.
Description: This is the text to describe your service or product to entice the potential customer to click on your ad and convert.
Any business can use PPC advertising, including yours. Whether your business sells a physical product, service or wants to increase brand awareness or lead generation, PPC advertising can work for your business.
Working with a PPC Marketing Agency helps you to create the perfect ad, for the right platform, for your target customers.