Signage Design

Powerful signage design is vital in business to ensure that you have a professional, visually attractive and recognisable brand.

This enables you to attract attention to your business while also allowing you to grow your brand. The importance of signage design in a company cannot be overstated.

Although the digital revolution has radically changed our way of communicating, many business owners find exterior and interior signage to be one of the most successful marketing techniques.

The Importance of Signage Design

Signage is a visual feature made up of signs and symbols that helps companies and potential customers connect. The design and graphic details will educate your customers about your company and direct them to your location. 

Compared to other forms of marketing, signage is cost-effective as it can give you continuous visibility, regardless of the time of day. However, simply providing signage alone is ineffective. To get people’s attention, you need eye-catching custom signs and personalised banners with important information. As part of Cantec Group, Promotive has graphic designers have a wealth of expertise and have compiled a list of things to think about when it comes to personalised signage.

signage design

The Purpose of Signage

The first thing you should consider is why you need personalised signs. Perhaps you need directional signage to assist customers in finding your location? You’d like to advertise an event or an offer? Or maybe you’re trying to get people to come to your place of business? When you have determined your objective, you can start planning details, such as the size of the signs and the materials they’ll be made of.

The Most Relevant Information

To achieve your objective, consider which details will be most relevant to people. Your sign should not only convey what your business does but also how you differ from your competitive brands. You need to get creative with your message. What makes your food store different from the one down the street? Maybe you sell a range of organic food that they don’t? Make a clear distinction on your signs.

The Importance of Location

Consider where you’re going to display the sign. The  location should be highly visible; however, you should ensure that you are abiding by local regulations. The size and appearance of your sign will be influenced by where it is placed. If you’re designing a billboard, for example, you’ll need to come up with a simple but impactful design that can be read easily when driving past.

Impact of Consistent Branding

Consistent branding is crucial. You should make sure that any signage you create is in line with your overall brand. This may include a logo, typeface, strapline or other visual elements of a similar nature. People should be able to recognise your brand whether they’re looking at your social media or your signage. Although your marketing materials do not have to be identical, there should be some form of common element(s) that connect them all.

Effectiveness of Creative Design

The more creative you can be with your signage, the more your brand will get noticed! Get creative and ensure your signage stands out, is memorable and has a positive impact. Get imaginative about the type of signs you use, in addition to the words and graphics you use. You must find a way to differentiate yourself from the other businesses in your town.

Professionals Will Assist You

Finally, you are not alone on your creative journey; Promotive has a team of graphic designers that will collaborate with you to create company signage that is both meaningful and fitting. If you need assistance, they’ll go through the company’s requirements with you and help you create exactly what you need.


At Promotive, we offer a variety of design and print signage services for wall-wraps, vinyl stickers, window decals, dimensional signage, modular displays, corriboard, dibond and much more.


Extremely Professional

Promotive designed a new logo for our practice last year. As a medical practice we didn’t have a specific logo previously. Promotive’s design team listened to our suggestions and gave us several options to choose from. They succeeded in creating a professional logo which is relevant to our practice. We were delighted with the final outcome. Promotive were extremely professional and prompt in our dealings with them and far surpassed our expectations. We would highly recommend using them.
Family Practice Medical Centre
Tramore, Co. Waterford

Definitely the Best

Promotive Design & Print provided the most comprehensive, efficient and competitive pricing service that we have ever experienced. From our initial meeting with Paula O’Gorman (Graphic Designer) our experience of her creativity and honesty of interpretation was outstanding. Paula listened to our briefs and demonstrated unrivalled design, communication and interpretation skills. I have no hesitation in recommending Promotive Design & Print both for printing and design work. We were blown away by the final design. Definitely the best.
Ian St. John
St. John Golf Academy

Speak to our Designers

Get in touch now and let us help you explore which option is most suitable for your business. We are here to help you with design, printing and giving you all the details you need to make the best decision to help grow your business.

Frequently Asked Questions

Signage is vital to being a successful business because it allows you to market and advertise your products and services, and the business itself as a recognisable brand. So, while practicing excellent business methods are important, signage design and displayed should never be ignored.

Signage is generally broken down into four different and broad groups: identification (telling a person when they have arrived at their destination), directional (helping people to get to where they’re going), informational (give people broad information), and regulatory signs (Caution, No Entry, Staff Only, Stop signs).

Visibility is the most important part of your signage; it’s important to avoid a cluttered message. Successful signage conveys a message concisely and should be expressed in as few words as possible targeting your desired audience. Crowding your sign with too many words or lines of text can make it harder to read from a distance.

The whole purpose of signage display screens is to provide the viewers with news, wayfinding, marketing and other advertising information. Digital signage screen can be defined as a screen of any shape or size that displays content for any particular reason.

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